A while back we’ve seen how Avast monetizes their users. Today we have a much smaller fish to fry, largely because the Avira’s extensions in question aren’t installed by default and require explicit user action for the additional “protection.” So these have far fewer users, currently 400 thousands on Firefox and slightly above a million on Chrome according to official add-on store numbers. It doesn’t make their functionality any less problematic however.
That’s especially the case for Avira Browser Safety extension that Avira offers for Firefox and Opera. While the vendor’s homepage lists “Find the best deals on items you’re shopping for” as last feature in the list, the extension description in the add-on stores “forgets” to mention this monetization strategy. I’m not sure why the identical Chrome extension is called “Avira Safe Shopping” but at least here the users get some transparency.